Logo Design for Jackie Simek

Jackie Simek Logo
At the beginning of 2019, I had the pleasure of working with Jackie Simek. Jackie is a Mindset Shift Coach and Certified EFT Practitioner based in New York. She wanted a clearly-defined personal brand that she could be proud of, and that evolves as she grows and pivots her business. I enjoyed learning more about Jackie's niche, and I was inspired to try tapping myself! Hint: Our minds are malleable and tapping is very powerful.

Jackie's project was a logo design experience that included one mood board, one color palette and one logo design with several variations. For all of my logo design experiences, I create these variations: black & white, full-color, one-color, and reverse one-color. Jackie received all of these variations, plus a lettermark, per her request. The solid colors in Jackie's color palette are Solid Coated Pantone colors. I am so grateful for this opportunity to create a feminine and luxurious logo design that Jackie can show on social media and at industry events!

Brand Concept

Brand Audience

  • Coaches
  • Female Entrepreneurs
  • Female Professionals
  • Health & Wellness Gurus

Brand Colors

  • Aquamarine
  • Black & White
  • Metallic
  • Red Orange
  • Watercolor Texture

Brand Keywords

  • Approachable
  • Bold
  • Confident
  • Cool
  • Direct

Brand Development

Mood Board

Mood Board for Jackie Simek

Color Palette

Color Palette for Jackie Simek

Logo Design

Logo Variations for Jackie Simek

I am proud of the design work that I create, and I give my clients much more than just a logo. My favorite part of logo design projects is helping real entrepreneurs develop their brand concept. I think that because I focus on brand identity as the end goal, it makes it so much easier to create a design that will last and serve the brand well. Do you have a concept that you want to turn into a brand? If so, please sign up here to learn more about my process and why you should be investing in your brand identity.

Note: All of the mood board images are courtesy of Pinterest.