Many clients ask me about the process of logo making. Rather than discuss the topic at length, I decided to write a concise summary. Go grab your favorite notetaking tools, and let’s dive in!
After I receive an inquiry email, I do my best to send a reply within one business day. If I think a potential client may be a good fit, I will ask them to schedule an appointment on my Calendly page for an initial complimentary consultation. It’s imperative to have a virtual or coffee shop meeting before your project begins to see how I can help you achieve your goals. If all goes well, I will give you more information on the booking process, the design process, and payment options. Alternatively, if I am unable to help you with your project, I can refer you to someone else who can get the job done well.
If we decide to work together, I’ll send you a contract via HelloSign for both of us to sign. It’s an agreement that protects both of us during your project, and it helps everything to go smoothly. Next, I will send you a questionnaire via Google Forms full of prompts asking for your business information, style inspiration, target audience, and more. Your responses will help me to gain insights I didn’t catch during our first meeting. Please be as descriptive as possible when answering, since I use this information as a reference point while I’m creating your logos and brand identity.
Timeline and Pricing
A logo design project typically takes one or two weeks to complete. No sweat! Pricing depends on the complexity and scope of your project.
I use Adobe Illustrator, a vector graphics software, to create all of my logos. All educated graphic designers use vector graphics software, like Adobe Illustrator, Sketch, or CorelDRAW, to design logos. The reason that we use these tools is that vector logos can be made smaller or larger without decreasing the exported image quality. Steer clear of using raster graphics software, such as Photoshop or Canva, to create logos, since the image quality of the designs will be damaged if resized. For more information about vector and raster graphics, take a look at this article published by Logo Geek.
During our project, I use three software tools to keep our details organized: Asana, Google Forms, and Slack. I use the Asana tool to keep tabs on your project milestones, but you will only need to use Google Forms and Slack. To review deliverables and collect your feedback, we will use Google Forms. For all other communication during your project, we will use Slack. These tools are easy to use, and I will train you how to use them if needed.
The first deliverables I give each client are a moodboard, color palette options, and black-and-white logo design concepts. The moodboard is a collage of photos and colors that serve as the visual inspiration for your style. The color palette will reflect your personality, your target audience, and your business goals. Simultaneously, I will also create your black-and-white logo concepts in the print colorspace to ensure design integrity. All of these items combined will form the basis of your brand style.
Once I have the concepts ready, I will present your first deliverables in person or via live video. I’ll have you schedule our meeting ahead of time via Calendly, just like we did for your initial consultation. Throughout the presentation, I will ask for your feedback and take important notes. I will also show you some realistic mockups so you can see what your logo will look like in the real world. Before we end our meeting, I will review all of your revision requests and make sure that you are satisfied with the overall direction of the designs.
I offer two rounds of revision for primary logo designs. In each round, I will send you a Google Form with photos and sections for feedback. The feedback section is under each deliverable, and it is clearly labeled so you can’t miss it. As a bonus, you will see realistic mockups of the revised designs. I take the feedback from each round of revision to perfect your final logo design.
At the end of your project (and after final payment, of course!), you will receive a Dropbox file containing all of your new design goodies. You will find all of your final design files here. There are also some other resources, like logo editing instructions and logo usage guidelines, just in case you ever need them (and you will). In no time, you will feel empowered to share your logo and business with the world! Below is a complete list of all of the files and formats you’ll find in your folder.
- Inverse or Reverse
- AI (vector)
- Transparent Background PNG (digital/web)
- PDF (print)
- SVG (web)
- Brand Style Sheet PDF
- Logo Editing Instructions PDF
- Logo Usage Guidelines PDF
Logo creation may seem daunting and tedious to those unfamiliar with the process. When you hire a design expert, you can avoid DIY disaster and focus on your strengths. If you learned something valuable just now, please let us know in the comments!